Ezoic Review – Over 200% Ad Revenue For Real!?

 

 

 

 

 

INTELLIGENT PLATFORM, NOT AN AD-NETWORK

Now, not to be confused, Ezoic is not an ad-network. That is, they are not the same as Google Adsense, Bing Ads, AdBrite, and many more; They don’t accept advertisers, nor do they serve ads on their own directly. What Ezoic does, is more like a middle-man.

• Ezoic only accepts established publishers (websites) that have at least 10000 page views a month, and not in the “bad” niches (adult, gambling, guns, violence, etc…).
• Ezoic is a Google certified partner – Yep, they get most of their ad inventory from the Adsense network, and also from various other advertisement networks.
• Being a partner with various networks, Ezoic has a huge stock of ads and is able to serve more – That is how they are able to offer a better rate than usual.
• But the true winner is machine learning. The Ezoic platform will automatically test out various places to put ads and figure out which layout is the best – The longer you use Ezoic, the more data they have, the better they are able to optimize it.

 

 

PRE-REGISTRATION CHECKLIST

• Your website must have at least 10000 page views a month.
• Not in the “bad” niches – Adult, violence, gambling, etc…
• Google Analytics (or ways to prove that your website has sufficient traffic).
• Ample amount of contents.
• Optional, but the integration will be a lot easier if your website is already on Cloudflare – Check with your host support if not sure.

 

 

SIGNING UP & VERIFICATION

To get started, we have to first fill in the registration form on their website (I will leave a link at the end of this review if you are interested to join). Ezoic responded to my registration within just one day, asking for access to data on Google Analytics – Yep, they will verify if the blog is a good fit and has sufficient traffic.

 

SET UP STEPS

Next is probably the most complicated part. There are 4 parts to setting up Ezoic on your website:

• Integration – Through various means.
• Setting up ad testing – Where you want the ads to show up.
• Turn on Ezoic – When you are ready.
• Apply for Google Ad Exchange – Get more quality ads for your website.

But not to worry, Ezoic will actually walk you through how to do it if you are stuck at any point.

 

 

INTEGRATION

If you are using WordPress or Cloudflare, the integration is going to be an absolute breeze:

• Cloudflare: Simply enable the Cloudflare app in the Ezoic dashboard. Yep, Ezoic is also a Cloudflare certified partner, and once turned on, they will do the rest of the magic.
• WordPress: Simply install the Ezoic plugin.
• The Rest: If you are not using WordPress, not on Cloudflare, or cannot control the domain – There are also various other means, just fire a question to the Ezoic tech support.

P.S. You are still in control of your own website even after the integration. Ezoic can be turned off at any time should you need to some of your own testing, migration, and stuff.

 

AD TESTING

This part is a tad bit more interesting. Remember how Ezoic is an artificial intelligence platform? Yes, we can define placeholders with Ezoic, the possible areas to place ads, and the platform will do the rest automatically over time to optimize the results.

Again, Ezoic can set the placeholders up for you if you are unsure. You can also manually remove the placeholders at any point – I have removed some above the fold placeholders for SEO purposes (I figured most people wouldn’t like ad-in-your-face when the page loads).

 

GOOGLE AD EXCHANGE

Just a necessary pain… Registration with Google Ad Exchange is required for Ezoic to be able to do their magic.

 

 

LAUNCH!

When all is done, the final step is to launch it – We can even control the amount of traffic to send to Ezoic.

 

HOW LONG SETTING UP TOOK – 1 WEEK

From registration to fully integrated and running, it took about an entire week. Yep, could be a little faster, but can’t blame Ezoic entirely either. Setting up the Ad Exchange, DNS records, and all the rest of the administrative stuff are beyond Ezoic’s control.

 

 

BEFORE EZOIC

Before I moved my blog to Ezoic, it was already on Google Adsense. The sad part is that it barely made $1.00 a day despite having several hundreds of visitors a day – Yep, this is for a relatively new blog less than a year old.

 

GROWTH WITH EZOIC

But guess what? Granted that the blog continued to have a steady growth in traffic, I would still say that Ezoic has easily more than doubled my earnings – Plus, it did not stop growing as the AI obtained more data on how to optimize the site.

 

 

UPDATE – AFTER 8 MONTHS

A small update after 8 months with Ezoic – An insane boost to the ad income, and I am not even on their premium ad network. Of course, this is also due to explosive traffic growth on my blogs. But the whole point is, they work as advertised. The more data Ezoic has, the better they can optimize the ad income over time.

 

PAYMENT MATTERS

As amazing as the revenue growth may be, the payment cycle is probably what irks most people. Ezoic only pays at the end of the month, for the earnings of the previous month. E.G. Earnings in January will only be paid at the end of February.

I can’t blame Ezoic for this again, as they have to work with multiple networks to get payment. But the small bummer aside, Ezoic actually offers many payment methods:

• Payoneer
• Paypal
• Cheque
• Bank Transfer (US only)
• Payoneer Bank Transfer

Another big plus to Ezoic is that they are extremely timely and reliable with their payments – Never missed a payment date so far.

 

 

THE CONTROLS

Apart from the placeholders and traffic limits, Ezoic also offers a lot of controls. Don’t want to show ads on your blog shop? Disable ads by the page. Don’t want too many ads to flood your blog? Then set a max limit number of ads. Don’t like a certain category of ads? Block it.

 

REPORTS – BIG DATA ANALYTICS

The Big Data Analytics is something that Ezoic added in July 2019 (or sometimes around). Google Analytics users, this should be a very familiar interface… But yep, Ezoic does seem to have built this on top of existing data from Google Analytics.

It does offer a lot more ad revenue reports, and also the user interactions – Very useful if you are into data mining and looking for ways to further monetize your popular pages.

 

 

 

THE GOOD

• Easy entry requirements – 10000 page views, perfect for new blogs.
• Easily earn more ad revenue.
• Tons of free tools and reports.
• Great support – They always respond.
• Multiple payment methods, reliable and timely.

 

THE BAD

• Pretty slow in setting up.
• Have to wait till the end of next month for the payment.
• It does somewhat slow down the entire website.

 

WIN-WIN SITUATION

Thank you for reading, and we have come to the end of this review. Sure thing, Ezoic is not a premium ad network that will help you to make millions overnight. But they do have an easy entry requirement that is perfect for new to medium-sized blogs.

The best part is, it’s literally free! A free boost to your revenue, possibly double it, a lot of free tools and reports – So why not? Ezoic is almost too good to be missed for the smaller blogs that don’t have enough traffic for the “more premium” Mediavine and AdThrive.

I hope this has helped you, and if you have anything to share with this review, please feel free to comment below. Good luck and may the cyber force be with you.

 

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